Get noticed!
Marketing is about identifying and reaching out to your target group of customers, and for them to identify and associate you with the services or business that they require.
Web Site Search Engine Optimisation (SEO)
As part of our web design packages we will optimise and submit your web site to the leading search engines. However, this approach alone requires that your customers enter closely matching terms into the search engines to find your site.
To gain a good ranking in the search engines your web site needs to meet given criteria that is laid down by the operators of the search engines. Their criteria is being constantly updated. To maintain or improve your web site ranking, your site must be regularly updated to meet the everchanging criteria. Allow us to manage your web sites SEO on a regular basis.
Web Site Marketing
If you are interested in improving your web presence, you should consider selected online advertising such as graphic banner adverts or text placements on suitable web sites. We can use our experience to manage your online advertising campaign, place your paid for advertisements on selected web sites that are used by your target audience, and track the effectiveness of the ad placements, and provide you with the relevant feedback on a regular basis..
Pay Per Click Campaigns (Google Adwords)
This form of online advertising allows your business to be seen as a 'sponsored link' on other relevant, but not directly competitive, websites and Google search pages, through the careful selection of key advertising words.
To set up this form of campaign, you must state a daily limit that you are prepared to pay for your advertising (i.e. 1 € per day), and concurrently, you must decide on a 'price per click' (i.e. 0.25 € per day) for each time a potential customer clicks through on one of your ads to arrive at your website.
This approach can be very rewarding if you are launching a new site or new products. Each campaign can be tracked for its effectiveness and modified on a daily basis to improve its success rate.
Revenue Earning
If you have the sort of site that is constantly displaying new, fresh content, you could consider signing up with Google Adsense. It isn't for every site, and may display ads from your competitors, though for each ad clicked from one of your pages, you site will earn some revenue. Talk to us about it.
Print Marketing
We offer a service to design and provide you with promotional materials such as business cards, glossy postcards, brochures and give-away items (calendars, t-shirts) that highlight your services and that will keep you in the public eye. Custom branding and logos can be designed for your or, we can utilise an existing design from your web site or other media.
Printed Media Advertising
There is a range of papers and magazines that are read by visitors to and residents of Crete.
Depending on the services you offer we can suggest publications for your business and manage the design and submission of your advertisement
Electronic Branding
We can offer advice to help you standardise your business documentation, from simple invoices, document letterheads and email signatures through to presentation templates to maintain a consistent company image.
Electronic & Multimedia Presentations
Are you looking for something different? Have you considered electronic multimedia presentations containing written as well as audio-visual (multimedia) content that can be viewed via large screens, computers or via the Internet, or carried on removable media discs (DVD or CD).
We can produce high quality passive or interactive multimedia presentations and slideshows suitable for large screen viewing, DVD giveaway presentations and 'kiosk mode' (standalone) interactive displays.
Passive - you present the information in manner which allows the client to view and absorb it. Similar to a brochure or picture slideshow. Is it effective? If it is presented well the answer is 'yes'. However, if you can aim to get the client to 'do' something - engage with the presentation - they are much more likely to enjoy - and therefore remember - the experience.
Interactive - using a range of techniques that require the client to not only view the presentation, but to 'take in' the content and react to what they see or read is a proven approach towards getting your marketing message across.
With years of experience in IT and education we are well placed to produce presentations that will engage your audience.
